Lenny & Larry’s, the makers of plant-based protein cookies, recently announced its introduction into the protein bar category with the launch of their first-ever nutrition bar, The Complete Cookie-fied Bar, which contains plant-based protein and only six grams of sugar.
 
The soft, chewy bar is topped with Lenny & Larry’s cookie pieces, and contains 12 grams of plant-based protein, as well as 5 grams of prebiotic fiber. It is both gluten-free and Non-GMO Project verified.
 
“As the originators of the protein cookie, we see many things with cookie eyes, and we saw the bar category needed something more unique,” Jolie Weber, Lenny & Larry’s CEO, said. “Lenny & Larry’s fans love our cookies for their delicious flavor and more nutritious profile, so now we’re bringing them a cookie in a bar. Just as important, it’s on-trend with consumer desires for plant-based protein and lower sugar.”
 
Lenny & Larry’s The Complete Cookie-fied bar is available in two flavors: Peanut Butter Chocolate Chip and Chocolate Almond Sea Salt, each of which is topped with Lenny & Larry’s signature cookie pieces. A Cookies & Crème flavor will also be coming in the fall, the company said.
 
The new bars are rolling out nationwide with more immediate availability at 7-Eleven stores, Lennylarry.com, and Amazon.